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What is SEO?
SEO is the practice of optimizing your website so that it appears higher on search engine results pages (SERPs)—especially Google—when people search for relevant terms. The goal is to attract organic (non-paid) traffic to your website by making it more visible, valuable, and trustworthy in the eyes of search engines.
🧠 How SEO Works:
Search engines like Google use algorithms to decide which websites to show first. SEO helps your site meet those criteria by focusing on three main areas:
On-Page SEO
Optimizing your website content and structure
Using the right keywords, headings, meta descriptions, and alt text
Ensuring fast loading, mobile-friendliness, and clear navigation
Off-Page SEO
Building backlinks (links from other reputable websites to yours)
Establishing authority and credibility in your niche
Technical SEO
Improving backend structure (e.g., sitemap, page speed, security)
Making sure search engines can crawl and index your website effectively
💡 Why SEO Matters for Your Business:
Higher Visibility = More Traffic
Ranking on the first page of Google massively increases your chances of getting clicked.Trust & Credibility
Users often trust organic results more than ads.Cost-Effective
Unlike ads, you don’t pay per click—just invest in optimizing your site.Long-Term ROI
Good SEO builds momentum over time and delivers compounding traffic benefits.